14% → 56%
14%56%
2.4%
+75%
How We Delivered Real Results
TINA Stephens is an elevated ready-to-wear label known for refined tailoring and considered silhouettes. We rebuilt the entire lifecycle program — flows, segmentation, creative cadence, and merchandising logic — taking email open rates from 14% to 56% and delivering a 75% YoY sales lift.
Email MarketingCRMLifecycleCreative
Key Outcomes
- Open rate climbed from 14% to 56%
- Click-through rate reached 2.4%
- 75% YoY sales increase vs LY
- Full CRM segmentation and flow rebuild