Quick wins, long hunts.
Take the win this quarter — and never at the cost of the brand you'll need in five years. Both clocks run at once, always.
AIREA was founded by an operator who spent years on your side of the table — leading multimillion-dollar brands across retail and government, LATAM and the U.S. — hiring the vendors, reading the decks, and keeping a list of everything he hoped to get and never did. In 2023, that list became a company.
RUN YOUR CURSOR THROUGH THE HEADLINE — IT BENDSMost agencies are built from the agency side — pitch decks first, delivery later. AIREA is built from the other chair: the one that signs the invoices, defends the budget to a board, and watches brand equity get tarnished in the name of performance. The fix isn't choosing between the quick win and the long game. It's refusing to trade one for the other.
Take the win this quarter — and never at the cost of the brand you'll need in five years. Both clocks run at once, always.
Brand equity is the most expensive thing a company will ever rebuild. We refuse to spend it on a cheap CPM — no matter how good the screenshot looks.
Show the real numbers. Own the misses. Ship without being chased. The standard here is simply the service we hoped to buy and never got.

Founder & CEO
Retail and government. LATAM and the U.S. Multimillion-dollar brands where the media budget had a board seat and every campaign had to answer for itself. The lesson that survived all of it: performance and technology only compound when the brand is protected while they run.
So AIREA interjects everything learned on that side — the vendor promises that didn't survive contact, the reports that hid more than they showed, the quick wins that quietly cost the long term — and builds the opposite, on purpose.
A decade-plus of ecommerce leadership inside brands that don't get second impressions — Four Seasons, Anatomie, Hard Rock International. Startups through enterprise, DTC through marketplace through omnichannel, carrying the P&L and leading the cross-functional teams that had to hit it.
His specialty is the part most agencies wave at and skip: what happens after the click. Customer journey architecture, CRM, lifecycle, retention — the unglamorous sequence where a first order quietly becomes a fifth. He builds it with data on one side and taste on the other, and he refuses to trade either.
At AIREA he runs the journey on every engagement. If your brand's experience has a seam in it, Shane finds it before your customer does.

Managing Partner & CMO
No account layer between you and the people executing. No juniors learning on your budget. No hand-offs into the void. The names on this page are the names in your Slack — and as we grow, that doesn't change: we add operators, never layers.

Managing Partner · Content & Influencer

Project Manager & CRM Expert

Branding & Design Expert

Community Building
Off-the-shelf tools give every agency the same ceiling. AIREA runs on systems built in-house — so both sides of the partnership get an experience nobody else can rent.
We take the challengesothers pass on.
Start the conversationONE CONVERSATION STARTS IT · MIAMI · NEW YORK · MEXICO CITY