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ABOUT EST. 2023 · MIAMI

AIREA was founded by an operator who spent years on your side of the table — leading multimillion-dollar brands across retail and government, LATAM and the U.S. — hiring the vendors, reading the decks, and keeping a list of everything he hoped to get and never did. In 2023, that list became a company.

RUN YOUR CURSOR THROUGH THE HEADLINE — IT BENDS
THE ORIGIN — CLIENT-SIDE SCARS

Built from the client's chair.

Most agencies are built from the agency side — pitch decks first, delivery later. AIREA is built from the other chair: the one that signs the invoices, defends the budget to a board, and watches brand equity get tarnished in the name of performance. The fix isn't choosing between the quick win and the long game. It's refusing to trade one for the other.

Quick wins, long hunts.

Take the win this quarter — and never at the cost of the brand you'll need in five years. Both clocks run at once, always.

Performance that doesn't tarnish.

Brand equity is the most expensive thing a company will ever rebuild. We refuse to spend it on a cheap CPM — no matter how good the screenshot looks.

Everything we wished vendors did.

Show the real numbers. Own the misses. Ship without being chased. The standard here is simply the service we hoped to buy and never got.

2023FOUNDED — MIAMI
93%CLIENT RETENTION
100+USE CASES
1STANDARD — YOUR BRAND, AS OUR OWN
Nicolas Santos avatar

Nicolas Santos

Founder & CEO

THE FOUNDER — NICOLAS SANTOS

He was the client.

Retail and government. LATAM and the U.S. Multimillion-dollar brands where the media budget had a board seat and every campaign had to answer for itself. The lesson that survived all of it: performance and technology only compound when the brand is protected while they run.

So AIREA interjects everything learned on that side — the vendor promises that didn't survive contact, the reports that hid more than they showed, the quick wins that quietly cost the long term — and builds the opposite, on purpose.

  • 01Multimillion-dollar brands led — retail & government
  • 02LATAM & USA — both markets, both playbooks
  • 03Performance marketing & technology, client-side first
MANAGING PARTNER & CMO — SHANE MCQUAID

He owns the journey.

A decade-plus of ecommerce leadership inside brands that don't get second impressions — Four Seasons, Anatomie, Hard Rock International. Startups through enterprise, DTC through marketplace through omnichannel, carrying the P&L and leading the cross-functional teams that had to hit it.

His specialty is the part most agencies wave at and skip: what happens after the click. Customer journey architecture, CRM, lifecycle, retention — the unglamorous sequence where a first order quietly becomes a fifth. He builds it with data on one side and taste on the other, and he refuses to trade either.

At AIREA he runs the journey on every engagement. If your brand's experience has a seam in it, Shane finds it before your customer does.

  • 01Four Seasons · Anatomie · Hard Rock International
  • 02Customer journey & CRM architecture
  • 03DTC, marketplace & omnichannel P&L ownership
Shane Mcquaid avatar

Shane Mcquaid

Managing Partner & CMO

THE TEAM — SENIOR HANDS ONLY

Every name here does the work.

No account layer between you and the people executing. No juniors learning on your budget. No hand-offs into the void. The names on this page are the names in your Slack — and as we grow, that doesn't change: we add operators, never layers.

Sheyla Flores avatar

Sheyla Flores

Managing Partner · Content & Influencer

Mike Haaz avatar

Mike Haaz

Project Manager & CRM Expert

Campbell Tsung avatar

Campbell Tsung

Branding & Design Expert

Hannah Haaz avatar

Hannah Haaz

Community Building

THE MACHINE — PROPRIETARY BY DESIGN

We built our own engines.

Off-the-shelf tools give every agency the same ceiling. AIREA runs on systems built in-house — so both sides of the partnership get an experience nobody else can rent.

We take the challengesothers pass on.

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