Campaigns
Calendarised sends that read like the brand and sell like performance — planned against drops, seasons and inventory, never against silence.
PILLAR 03 REACH · THE CHANNEL YOU OWN
The channel you own.Run like you own it.
EMAILSMSCRMLOYALTY
Rented reach gets more expensive every quarter. The list does the opposite — every send compounds it. We strategise email and SMS as one voice: campaigns, flows, CRM and loyalty building a community that buys again, and bringing the lapsed back home.
+237%REVENUE YOY14→56%OPEN RATE, REBUILT200+EMAILS SHIPPED
THE CRAFT — 200+ PRODUCTION EMAILS SHIPPED
Every send, engineered.
A sample from the desk — rendered live from the production HTML, exactly as it landed in the inbox. Click any campaign to read it full-height.
THE FLOW ENGINE — REVENUE WHILE YOU SLEEP
Built once. Earning forever.
RETAIL — PRICE DROP
⚡ TRIGGERPrice drops ≥ 5% on an item they viewedLAST 30 DAYS · SKIP IF IN FLOW PAST 7D
◷ WAIT1 hour
⑂ CONDITIONAL SPLITConsented to SMS?
YES
▣ SMS №1“Good news — it’s on sale.”17.2%CLICK● LIVE
NO
✉ EMAIL №1“The price just dropped.”74.5%OPEN21.6%CLICK● LIVE
RETAIL — ABANDONED CART
⚡ TRIGGERAdded to cart, no order placedFLOW FILTERS ·3 · OMNI-CHANNEL
◷ WAIT4 hours
⑂ CONDITIONAL SPLITConsented to SMS?
YES
▣ SMS №1“Hi — your cart is holding.”17.2%CLICK● LIVE
NO
✉ EMAIL №2“Don’t miss what’s in your cart.”72%OPEN$298PER SEND● LIVE
HOSPITALITY — EVENT NIGHT
⚡ TRIGGERRSVP confirmed for Friday’s eventGUEST LIST SYNCED FROM THE DOOR
◷ WAITDay-of · 3:00 PM
⑂ CONDITIONAL SPLITParty of six or more?
YES
▣ SMS · CONCIERGE“Your table notes + tonight’s menu.”● LIVE
NO
✉ EMAIL · PROGRAM“Tonight at the bar — the lineup.”● LIVE
WELCOMEABANDONED CARTBACK IN STOCKPRICE DROPPOST-PURCHASEWINBACKVIP & LOYALTYBIRTHDAYEVENT NIGHTRSVP
REBUILT FROM PRODUCTION KLAVIYO FLOWS — LIVE RUNS, NEUTRAL HANDLES.
PERSONALIZATION — BEHAVIOUR, NOT FIRST NAMES
The profile writes the send.
Names are not personalization. What they browsed, what they bought, how often they return and when they go quiet — that is. Every send is assembled from the profile it's written to.
THE PROFILE — CRM RECORD
SEGMENTVIP · TIER GOLDLAST ORDER18 DAYS AGOFAVOURITESILK — SIZE SAOV2.1× LIST AVERAGECHANNELEMAIL + SMS · 7PM OPENSSTATUSAT RISK IN 30D
THE SEND — RENDERED FOR HER
SUBJECTThe silk you loved is back — Gold preview tonight
HER FABRIC · HER HOURThe silk, held for you.Two new arrivals in your size, held for 48 hours before the list sees them. Sent at 7:04 PM — when she actually reads.RESERVE YOURS →
HER FABRIC · HER HOURThe silk, held for you.Two new arrivals in your size, held for 48 hours before the list sees them. Sent at 7:04 PM — when she actually reads.RESERVE YOURS →VIPREGULARSFIRST-TIMERSLAPSED 90DBIG SPENDERSLOCALSAT RISK
THE REVIEW ROOM — OUR PROPRIETARY SURFACE
Your archive. One link.
Every partner gets their own living email archive — every campaign searchable, previewable and shareable by link. Comment on the exact pixel, approve from a phone, revisit any send ever shipped. No PDFs, no fifty-reply threads.
SHARE BY LINKCOMMENT ON PIXELAPPROVE FROM PHONEFULL HISTORYSKINNED PER BRAND
SIX DISCIPLINES — ONE VOICE
Flows & automations
Welcome, abandoned cart, back-in-stock, price drop, post-purchase, winback — built once, tuned forever, earning while the team sleeps.
CRM & segmentation
The relationship ledger. Every profile scored, every segment earning its own voice — VIPs never get the discount blast.
Personalization
Names are not personalization. Behaviour is — what they browsed, what they bought, what they abandoned, and when they go quiet.
SMS & owned messaging
The most intimate channel, run with restraint. Two-way keyword journeys, consent-first, timed like a good text — never like a billboard.
Review rooms
Our proprietary approval surface: one link, every email and SMS in the run, comment and approve from your phone. No PDFs, no threads.
THE LONG GAME
We build loyal communities. And bring the lapsed back.
Acquisition gets the applause; retention pays the rent. VIP tiers that feel like membership, birthday and anniversary touches that feel personal, and winback journeys that make going quiet temporary. The community is the moat — we tend it like one.
VIPTIERED LOYALTY, WIRED TO EMAIL + SMSWINBACKLAPSED BUYERS, REACTIVATED ON SCHEDULE
