ONE40 Rooftop

How We Delivered Real Results

ONE40 had the venue, the view, and the concept — but the marketing engine behind it was running on fumes. Google campaigns were fragmented with no keyword architecture, CAC was climbing, there were no KPIs tied to revenue, no funnel logic on Meta, and the website wasn’t built to convert or be discovered by AI-driven search. AIREA didn’t come in to support ONE40’s marketing — we replaced it with a full Fractional Growth Department, owning strategy, infrastructure, paid media, and creative as a single integrated system. We rebuilt the digital foundation for humans and machines: LLM indexation, JSON-LD schema, HTML-indexable menus, conversion-focused landing pages, and marketing automations connecting bookings, CRM, and re-engagement flows. On Google, we rebuilt around the AIREA performance framework with PMAX for local dominance, high-volume low-cost keyword targeting, NTM campaigns segmented by category, TM campaigns to protect branded search, and Competitor Conquest to capture neighboring intent — delivering +120% conversions with CAC under $2. On Meta, we deployed the Andromeda creative protocol: a complete TOF/MOF funnel with DCO testing dozens of variations weekly — delivering 5%+ CTR, 4X ROAS, $2.80 CPA at TOF, and overall CAC under $10.